Social media for B2B
Many B2B representatives still rely on the traditional tactics of cold calls and face-to-face meetings. But the days when social media channels were only effective for B2C companies are long gone. In fact, over 70% of B2B marketers have reported increased sales since using social media. So, let us try to find out how can social media help B2B tech business meet their objectives.
Our experience proves that B2B social media is the most effective for increasing brand awareness, educating or nurturing your audience and collecting leads.
Increase brand awareness
It is not an easy process to gain media coverage for a start-up or even successful but unknown high-tech company. Here comes social media, which gives an opportunity to update the world with new information about what’s happening inside your business: product launches, case studies, opinion pieces or latest updates. Regular posting keeps your network engaged and increases your visibility in search results.
Educating or nurturing your audience
Most leads aren’t sales-ready. Hence, you need a solid lead nurturing strategy to move your leads to the decision stage and convert them from leads into customers. Build content strategy to meet your potential customers interests: white papers, case studies, blog articles, industry insights, infographics, tutorial videos, webinars, how-to guides and more. Additionally, social media is a relatively easy way to contribute to good quality SEO, that keeps a business high in the search engine rankings.
Collecting leads
LinkedIn gives your great opportunity to find the right people: you can search them by name or job title. We usually recommend making a list with the same job titles of past leads who have successfully turned into clients recently and send them the messages with the invitation to connect. Another option to expand your audience reach is to boost high-performing posts, use hashtags to improve organic visibility or to tag an industry expert to gain his or her attention.
Despite the fact that in B2B you’re targeting businesses, you need to keep in mind that those businesses are still made up of individuals — and most of those professionals are using social media, so you have the right tool to reach them in a very effective way.
Do you need a B2B social media strategy? Contact us if you need professional advice how to develop your personal brand or to build a successful B2B social media strategy: info@marketentry.agency.
