Growth is the result of forces working together.

China is rapidly developing. The competition is high. Local and foreign brands work hard to gain the heart of the Chinese consumers. Labor costs in China continues. Highly skilled talents are paid more than the same level managers in Moscow.  Surprisingly, lots of our Clients expect an easy expansion to the Chinese market. Which is […]

Russian brands are interested to launch their products in China to win the hearts of the Chinese consumers. Chinese brands also would like to expand their business to new markets.

There is not a product or service in the world that can be sold universally without at least some localization. Our clients who would like to expand their business into China always ask us “How much should the company localize marketing and support services”?

Brand campaigns in airport: what to keep in mind while organizing a promotion campaign in the airport in China.