Our success stories, experience and trends.

Benefits of Sport Sponsorship

Sports sponsorship has become an effective mechanism to promote positive brand affinity, generate brand awareness, drive overall traffic, launch new products and service lines, and reach consumers in a unique and meaningful way.

Strategies to build a personal brand

A personal brand is a recognizable name of a self—made person. If Pavel Durov starts selling smart coffee machines tomorrow, and Elon Musk sells healthy food, these products will immediately become highly demanded on the market.

Marketing Metrics and KPIs

Key Performance Indicators are a set of measurable criteria ranging from return on investment to customer loyalty levels. What KPIs do we recommend tracking?

Marketing Audit

Marketing audit is an evaluation of marketing strategies, tools, positioning against competitors, advertising channels, and overall promotion budget. We recommend conducting an audit at least once a year to be sure that marketing mix performs well.

Marketing jobs in demand in Russia

The demand for digital marketing specialists continues to grow in Russia. Almost every business nowadays has an online presence. Helping them make the most of this and attract more customers is a big part of the job of a digital marketer.

The future of programmatic in Russia

According to Juniper Research, global spending on Internet advertising is expected to grow from $226 billion in 2019 to $520 billion in 2023. One of the key areas for this trend will be programmatic-advertising, which continues to increase its turnover from year to year on the global market, and in Russia in particular.

Russian Digital Overview

Digital media has changed the way people consume media and interact with brands. According to We Are Social’s annual digital ecosystem report, the country’s total population is over 143.9 million, with over 110 million internet users and a 76% total penetration rate.

7 easy steps to improve your LinkedIn account

Society for Human Resource Management (SHRM), which operates in more than 165 countries, says: over 90% of recruiters around the world use LinkedIn to search for professionals (in particular, C-level executives).

What you need to know to enter the Russian market

Russia, a country with a unique geographic position, stable consumer growth, with a population about 146 million, 11 time zones, has a massive potential entirely undiscovered.

Digital marketing in China

China has the biggest population in the world: it includes 23 provinces with its own dialects, traditions, and different consumer behavior. Entering China market is tough. The competition is high. European marketing tools work different. Let’s try to check the most popular platforms for basic digital marketing in China.