Marketing Metrics and KPIs
Key Performance Indicators are a set of measurable criteria ranging from return on investment to customer loyalty levels. What KPIs do we recommend tracking?
Marketing Audit
Marketing audit is an evaluation of marketing strategies, tools, positioning against competitors, advertising channels, and overall promotion budget. We recommend conducting an audit at least once a year to be sure that marketing mix performs well.
New trends in marketing 2021
New technologies are changing consumer preferences and forcing marketers to look for new opportunities. What will be the trends of digital marketing in 2021?
Marketing Jobs in-demand in 2020 in Russia
The demand for digital marketing specialists continues to grow in Russia. Almost every business nowadays has an online presence. Helping them make the most of this and attract more customers is a big part of the job of a digital marketer.
The future of programmatic in Russia
According to Juniper Research, global spending on Internet advertising is expected to grow from $226 billion in 2019 to $520 billion in 2023. One of the key areas for this trend will be programmatic-advertising, which continues to increase its turnover from year to year on the global market, and in Russia in particular.
Russian Digital Market overview 2020
Digital media has changed the way people consume media and interact with brands. According to We Are Social’s annual digital ecosystem report, the country’s total population is over 143.9 million, with over 110 million internet users and a 76% total penetration rate.
7 easy steps to improve your LinkedIn account
Society for Human Resource Management (SHRM), which operates in more than 165 countries, says: over 90% of recruiters around the world use LinkedIn to search for professionals (in particular, C-level executives).
What you need to know to enter the Russian market
Russia, a country with a unique geographic position, stable consumer growth, with a population about 146 million, 11 time zones, has a massive potential entirely undiscovered.
Digital marketing in China
China has the biggest population in the world: it includes 23 provinces with its own dialects, traditions, and different consumer behavior. Entering China market is tough. The competition is high. European marketing tools work different. Let’s try to check the most popular platforms for basic digital marketing in China.
The best way to sell all the stock within 24 hours
In the 90s of the past century students of several universities in Nanking started a new tradition of celebrating Singles’ Day on 11 November. Four figures of one in the date of 11.11 symbolize single people and are favorable to start new relations and … stimulate incredible shopping spree.
