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Search Engine Marketing

Search engines are a part of our daily lives. With an increasing number of consumers searching and shopping for products online, search engine advertising is one of the most effective ways of growing your business and reaching new customers.

Search engines marketing, or SEM, is one of the key competence of our team. We create paid advertising campaigns to ensure the products and services of our customers are visible on the internet.

SEM Statistics 2024:

3 Success Stories that Inspire Your Next Campaigns

MCRM Superkit: Increasing Online Visibility

MCRM Superkit is a Fintech company developing marketing automation solutions for HoReCa industry.  With the increasing competition in the online market, the company needed a way to increase its online visibility and drive more traffic to its website.

To achieve this goal, we developed a list of keywords and restructured the landing page so that the value proposition in advertising matched the information to the landing page of each product. We also created remarketing campaign to increase the add visibility for customers who were checking the competitors solutions.

Results:

MCRM Superkit reported a 50% increase in qualified leads directly attributed to their search engine campaigns.

EasyFrancePass: Increasing the number of qualified leads

EasyFrancePass is a legal consultant for businesses and private customers who are interested in relocating to France. They hired our team to develop the campaign to market their services and increase sales.

To achieve this goal, we analyzed and specified different segments of target audience. We developed and described products for each segment to market each niche more effectively. We also relaunched social media to boost the expertise of key team members and initiated interviews and blog articles to improve the organic search.

Results:

About 98% increase in organic traffic. 50% increase in branded requests for services provided, 70% qualified leads from the search engine campaigns.

IZAR: Effective Campaign Structure

Izar is a direct-to-consumer luxury jewelry brand. Their target audience is not always making an emotional shopping, so we needed to extend the communication with the brand to stay in touch with the customer before the purchase.

To achieve this goal, in addition to the web design, where each customer gets personal recommendations based on the searching history, we also introduced a monthly e-mail campaign “jewelry horoscope” with a brief summary of gemstones which will provide the best energy according to the month and zodiac. Additionally, we designed a newsletter-campaigns to give the subscribers access to special deals or sneak peeks at new collections.

Results:

Redesigning the webpage improved overall customer experience. Increased the time spent on the online shop. An additional E-Mail campaign helped to digitalize clients’ database and boost overall sales.

Would you like to try search engine management service? Contact us if you need professional advice how to grow your business with search engine advertising: info@marketentry.agency.

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