Public relations have always been a vital component of a successful business strategy. A productive PR-campaign helps to establish market presence, enhance credibility and trust, showcase potential and generate interest in your product or services.
PR Statistics 2024:
Media coverage can increase website traffic by up to 220%. That is the reason why PR is essential for the growth of any company.
KENGURU.PRO is a producer of outdoor sport equipment. They hired our team to build brand awareness and credibility.
In the highly competitive digital world, establishing a strong market presence is crucial. PR helps companies gain visibility and recognition through strategic media placements, press releases, and through leadership articles. It also supports GR and is very useful if you need contracts with the city government as our client does.
Results:
More than 20 articles per month in the leading media with 100% quality coverage. 80% increase in branded requests from journalists with 98% key message penetration. Thanks to these activities, over the past few months, the company has been invited to profile Associations and a number of events as industry experts, including those with the participation of city authorities.
EasyFrancePass is a legal consultant for businesses and private customers who are interested in relocating to France. They hired our team to build a strong personal brand of the company co-founder.
To achieve this goal, we drafted several interviews and expert articles to provide the insights on the complexity of services, explain core legal regulations in terms of relocation to France, share the testimonials from satisfied customers, which all contributed to a trustworthy image of our client’s company. This credibility is essential for attracting customers and partners, who are more likely to engage with a brand they trust.
Results:
About 98% increase in organic traffic. 20+ articles in Tier1 Media, 80% qualified leads pro months. We’ve also created a blog with profiled and interesting posts, some of them had 32,000 reads and dozens of saves as well as brought in direct client leads.
AI Norn is an Art + Technology company that uses robotic manipulators to create real and unique paintings. They hired our team to showcase their innovation and potential by highlighting the unique technology and generating interest.
To achieve this goal, we developed PR and social media strategy to establish the company as an industry leader, expand the reach and attract the interest from the potential investors. We also suggested a list of art exhibitions and events to show-case the technology.
Results:
298% growth of Instagram organic followers within 3 months, 10+ articles and reviews in Tier1 Media, interest from the international art experts and invitation to join World Art Dubai Exhibition. Well-crafted PR campaign captured the attention of a potential investor from Robohood Inc.
In 2024, the benefits of PR are undeniable. From building brand awareness and credibility to attracting investors, generating high-quality articles, which boost search engine organic, leading to more potential customers and opportunities.
Do you need a comprehensive PR strategy for your company? Contact us for a brief strategy session: info@marketentry.agency.
