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Instagram event for a Chinese brand in Russia

Russian brands are interested to launch their products in China to win the hearts of the Chinese consumers. Chinese brands also would like to expand their business to new markets.

Market Entry Atelier together with a Redline PR, a professional PR Team from Moscow, We Are Social, a digital agency from China, has developed and successfully performed the event devoted to the launch of the new model of robotic vacuum cleaner ILIFE V8s in Moscow.

We invited popular Instagram Moms and their kids as well as media representatives to check the work of the robot live. Their task was to create a mess and check if V8 can help them dispose of dust, cookies crumble and another kitchen mess. The intelligent cleaning system was efficient and methodical by wet and dry cleaning. Our video production team was so impressed with the performance of V8 that they proceed shooting the cleaning process behind the side scenes. Social media platforms such as Instagram can be a great way to gain awareness and engage the participants of the events. Emotional photos from the launch with event hashtags #TheBiggestLittleMonster and #ILIFEV8s was a great way to show Instagram users that our event provided a truly enjoyable expereice.

As a result, we got more than 70 articles in the media. The launch event helped the company to understand better Russian consumer, improve delivery services and adjust marketing strategy for the local market.

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